REAL ESTATE MARKETING STRATEGIES

In this article, we discuss about Real Estate Marketing Strategies.

Offline marketing became outdated, now time has changed, businessmen are promoting their business and products online. Digitally it became easy to reach maximum number of people within a short time.

Some of the Best ways to Market Real Estate are mentioned below:

Signage – good property signage attracts the local users who drive by the site. This helps pre-qualify prospects because when they call the number on the sign, they already know the location; they are not just looking at something online. And, they are calling you directly instead of another agent.

Property brochures – an attractive property brochure with professional photography is essential. Brochures should include multiple photos, location map, site plan, building facts and pricing, list of any special amenities or features and contact information.

Company Website – Website is an Essential Business Asset. A website can create a long-lasting impact on the minds of website visitors. Linking videos of the ongoing real estate projects, completed projects and upcoming ones can bring in huge benefits.

The two main reasons to have a website are Credibility and Lead generation.

• Credibility: The big Reason to have a website is for credibility. If you take the time and set it up correctly it can give you a nice boost in credibility and authority. Images play a key role to grab visitor’s attention, quality images and unique content improves website quality.

• Lead Generation: website can also be a primary lead generator for your business. It is always good to display property listings on company website so interested visitors can contact directly.

Social Media Marketing – social media handles became great platforms to market your business and products. Can boost your business by posting property listings on Facebook, Instagram and on other social media handles.

Email campaigns – use Constant Contact, Mail Chimp or a similar program to send out email blasts to your business contact list as well as to other brokers.

Multiple Listing Service (MLS) – Generally it depends on Area but this is a great tool to get the property information out to other brokers and their clients.

Loopnet/Co-star – it is a heavily trafficked online real estate marketplace, can connect investors and tenants for lease or sale of commercial real estate. Downside is that it is very limited for users to find property who are not members.

Print Media – printed mailers and post cards, especially with a great cover photo, do get people’s attention often better than an email. Newspaper, business publications and other print media ads also can draw leads.

Google Ads/Facebook Ads – Ads plays a key role in online marketing. It will surely boost your business. With the help of google ads and Facebook ads can generate leads for your property listings. For these Ads advertisers has to spend some money. With this Ads advertiser can target the audience which meet their criteria in a required region. To generate the leads can run ads for sale or renting out the property.